The Sixers have unveiled their advertising campaign for the upcoming 2015-16 season, titled, ‘Since 1776’.
In advance of the first day of Sixers training camp and the day single game tickets for the 2015-16 go on sale, the Sixers have unveiled their advertising campaign for the upcoming season, titled ‘Since 1776”.
Taking a nod from the history of the city of Philadelphia as a home for revolution and the unconventional way the franchise has gone about rebuilding both the team and their image, the “Since 1776’ campaign is meant to tie the identity of the city and the young core of the Sixers roster more tightly together. It is part of an overall makeover of the Sixers organization on the whole that has been going on over the last few months, including new uniforms, a new logo and a new court design in an effort to rebrand the team.
Sixers CEO Scott O’Neil had this to say about the new campaign via the Sixers website.
“Our story is rooted in the history of our city, the legacy of our teams and the passion of our fans. The ‘Since 1776’ campaign confidently walks us through the city streets to the roar of our crowd cheering the greats wearing our colors.”
Considering that even before the Great Rebuild began most sports fans in Philadelphia couldn’t care less about the 76ers, at this point anything is worth a shot.
And the hype video the Sixers released on Monday is pretty awesome.
— Philadelphia 76ers (@sixers) September 28, 2015
You may remember the last time the Sixers tired something like this is was the incredibly poor timed ‘This Starts Now’ campaign, which featured Michael Carter-Williams, Nerlens Noel and Joel Embiid. Shortly after the first image was released, MCW was traded to the Milwaukee Bucks and Embiid suffered a serious setback in his recovery from foot surgery.
Hopefully, the Sixers will have better luck this time.
Single game tickets for the upcoming season go on sale Friday, October 6. Do yourself a favor and grab a pair.